Finding a Quality Copywriter
If you want to generate an income on the internet, you are going to need a web site. If you want that site to help you be profitable, it needs to be extremely well written. Unless you're good at copywriting already it's wise to employ someone who is experienced to compose the text on your website. An effective copywriter can help you make far more money than you could ever hope to see if you attempted to do the writing by yourself. Naturally, not all copywriters are great. Some copywriters are just awesome. Some simply wish they had talent and are trying to make some money because someone told them writing online would be a cinch. Below are a couple of ways to help you tell the good from the bad.
Does the copywriter have his or her own website? Any copywriter worth employing is going to have his or her own website that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the writer has no site, how can they say they can help you with the one you are putting up? Pay close attention to the copy on the writer's site. If there are many grammar errors and typos, this is not a good sign.
How well do you respond to the copy on the copywriter's site? This goes beyond the simple finding of try here grammar and spelling mistakes. Does the website copy trigger an emotional response as you are reading it? Does it make you warm up to him or her? Does it make you want to follow up and learn more about the writer? Does it make you want to jump to hire them right away? Does the copy make you feel like you have to get out of there? Does the website copy push you to be upset? These are all crucial reactions and you need to listen to them.
Perform a bit more inquiry on the copywriter. Seek reviews for the copywriter on unbiased websites and online discussion boards. It is probable that the only reviews on the copywriter's web site are going to be glowing ones. Conduct a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. Closely examine these testimonials. It is a good idea to ask the writer for references also. You need to actually contact each reference and ask for an honest opinion about the writer from each person.
Make sure you spend at least a little time reading samples provided by the writer. It is a good idea to ask for samples beyond those that are displayed on the site. This is particularly vital when you're trying to employ a writer who claims to be an expert in a specific subject. If the writing reads like a revamped Wikipedia article, you should find another copywriter.
You have a number of choices available to you when you're trying to determine whether or not to employ a copywriter. It's important to do your research and look beyond the writer as a person and discover what you can about his or her reputation and character.