How to Find Out if Your Copywriter is Worth It
If you wish to use the internet to make money, you'll need a website. That web site needs to be well written, especially if you're hoping it will be profitable. Unless you are already a copywriter yourself, it's best to hire someone who is well-qualified to write the text for your web site. A qualified copywriter will generate lots more profits than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Apparently, though, not every copywriter is as good as every other copywriter. Some copywriters have lots of talent. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be simple. Here is how you can tell the good from the bad.
Does the copywriter have his or her own web site? Any copywriter who wants to create web copy should have a website that contains their bio, a resume, several samples and anything else they want to share. If they don't have a web site of their own, how will they be able to help you with your site? Pay attention to the copy on their web site also. If you discover several errors, this is a bad sign.
Do you respond favorably as you are reading the web copy on the writer's web site? This is more involved than just noting grammatical errors and syntax errors. Does the text cause you to have any kind of emotional reaction? Does the web site copy prompt you to like him or her? Does the copy make you want to follow up and find out more about them? Does the web site copy make you feel like you need to hire the writer immediately? Does the website copy make you want to run away? Does the website copy make you mad? These are all crucial reactions and you need to listen to them.
Carry out some more research on the writer. Look for reviews for the writer on independent web sites and online forums. It is apt that the only reviews on the copywriter's site are going to be glowing ones. Conduct a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews and testimonials deserve special attention. It is wise to ask the writer to give you references as well. Be discover this info here sure that you follow up and actually get ahold of those references and obtain an honest opinion from them.
It is essential to actually go over any samples supplied to you by the writer. It is a good idea to inquire about samples beyond the samples that can be read on the site. This is especially vital when you're trying to employ a writer who claims to be an expert in a specific subject. If the writing sounds like a regurgitated Wikipedia article, you need to find another copywriter.
There area number of ways to find out whether or not a copywriter should be hired. You must do some homework and try to find out more about the writer in terms of his or her integrity, reputation and personal character.